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OUR COMMITMENT TO THE ENVIROMENT

THE REPURPOSE GLOBAL ONE TO ONE IMPACT GUARANTEE

CREATE IMPACT ON EVERY PURCHASE WITH MEDICINE BOX

For every package of Minds Eye sold, our partnership with the social enterprise rePurpose Global

enables them to remove and reuse one lb. of plastic from the world’s waterways

OUR 1-FOR-1 IMPACT PROMISE

1 POUND OF PLASTIC REMOVED

FROM NATURE WITH EACH PURCHASE

“Nature is one of Medicine Box’s Seven Pillars of Wellness - perhaps the most important one of all. We rely on nature to heal us, so it’s up to us humans to return the favor. rePurpose Global’s mission and activity worldwide is an important acknowledgment of humanity’s interdependence with nature and that WE are all stewards of the earth.”

—Brian Chaplin, Founder and Chief Brand Officer, Medicine Box

HOW IT WORKS

REDUCE


Pursuing sustainability is a continuous commitment. That’s why we are working with rePurpose Global to develop a roadmap for the future to reduce the use of virgin plastics in our products - and build a more circular business and delivery model.

FINANCE


For every product that is purchased, we fund the elimination of 1 pound of plastic waste from the environment through our collaboration with vetted rePurpose Impact Projects that are empowering waste workers to tackle plastic waste in local communities.

CALCULATE


We have committed to creating a verifiable, quantifiable, and tangible impact on the environment. But it’s not just us! We are bringing you along on this journey to make sure that every product you purchase means more plastic removed from nature

Our Commitment To The Environment FAQS

1. What does it mean that Minds Eye has an ‘Impact Guarantee’?

As we work towards our plastic reduction goals, we are taking action on global plastic waste by having Minds Eye Impact Guarantee certified with rePurpose Global.


This means that we fund the removal and recovery of 1 pound of nature-bound plastic waste for every product we sell. This impact is, yes, guaranteed, to you through our partnership with

rePurpose Global.


Our contributions ensure plastic recovery at rePurpose Global’s impact project Pavitra Parvat in Dehradun, India. On our behalf, Pavitra Parvat employs and empowers marginalized waste workers to recover plastic that is otherwise landfilled, burned, or flushed into our natural

environment.


This is just one part of our wider sustainability strategy that aims to increase our positive impact on our planet.


2. How does this initiative positively impact communities on the frontlines of environmental protection?

Millions of workers are engaged with informal recycling across cities in the developing world - from Nairobi and Bogotá, to Mumbai and Jakarta. They play a crucial role in dealing with the consequences of our consumption. However, their environmental work is often unappreciated and waste workers can be discriminated against, marginalized, and underpaid. With small and unreliable incomes, no progression or training, and harsh working conditions, workers are often stuck in a cycle of intergenerational poverty.


Your Medicine Box purchase is helping to create new realities for these unsung environmental heroes. Through our partnership with rePurpose Global, we contribute to waste workers having fairer and more reliable incomes, more status in communities, and safer working

conditions.


You can read more about how your purchases support community empowerment here.

3. Why are you still using plastic at all? Can't you figure out something better for the environment?

Plastic is an incredibly durable, affordable, and light-weight material that guarantees product quality, reduces food waste (as a result of improved shelf life), and reduces carbon footprints in transportation compared to glass or metal.


However, we’re all becoming more and more aware of the devastating impact it can have on not just our oceans, but land-based ecosystems, communities, and even human health. That’s why we’re taking action.


Our Impact Guarantee Program empowers us to create immediate impact on the plastic waste crisis, while we work hard towards our long-term sustainability goals.


Our founder, Brian, often emphasizes, "We pride ourselves on our commitment to the environment by utilizing 100% compostable packaging and collaborating with partners dedicated to positive environmental contributions. Our ongoing partnership with rePurpose Global initiatives reinforces our sustainability efforts. Above all, our dedication to building trust with our customers underscores the lasting impact of these green endeavors"

4. What are you doing going forward to further reduce your environmental footprint?

Medicine Box is working hard to establish packaging reduction goals that will reduce our plastic footprint further. We are evaluating our supply chain to see where else we can take action.

5. My purchase is happening in United States. Why are your Impact Guarantee contributions going to Dehradun, India?

Our packaging may be generated and collected here in United States, but plastic waste is a global issue. For example, the US is the world’s biggest plastic polluter, and per capita plastic use is 6-10 times higher, on average, in Western Europe and North America than it is in India.


Despite plastic waste generation soaring, recycling rates are lagging behind. The U.S. exports large volumes of plastic waste to countries around the world. Shipments often go to developing countries that lack the waste management infrastructure capacity to deal with their own domestic waste.


rePurpose Global works in countries that are the weak links in the global waste ecosystem – where waste is mismanaged and most at risk of leaking into nature. In fact, 90% of plastic pollution in the oceans today stems from just 10 rivers, 8 of which are located in Asia. And when plastic ends up in the ocean, it affects us all.

FOR MEDICINE BOX, NATURE IS THE MOST IMPORTANT RESOURCE OF ALL.

IMPACT THAT UNITES THE WORLD


When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.

WHY PLASTIC CREDITS

155

lbs of Plastic Waste Diverted From Nature To-Date

37

Waste Workers Provided with Additional Income

35,225

Single-Use Plastic Pouches Removed From Nature To-Date

MEDICINE BOX’S

IMPACT GUARANTEE JOURNEY

STEP 1: SUSTAINABLE SOURCING


We hold a deep conviction that nature, wellness and the lifestyle decisions which unify both can nourish and heal, both body and soul. Our plant-based, organic products are crafted and packaged keeping in mind the health of people and the planet. We are thrilled to partner with rePurpose Global as they share our commitment to environmental stewardship.

STEP 2: THE PLASTIC NEUTRAL SHIFT


Building on rePurpose Global’s belief that businesses can positively impact the environment and society, Medicine Box guarantees impact on every product sold. Through our partnership, we are able to create verifiable and meaningful impact - not just for the planet, but also by enabling steady income for waste workers who are fighting for our planet’s future.

STEP 3: THE FINAL DESTINATION


For Medicine Box, individual health depends on environmental health. Through our Wellness Muse affiliates and our online community, we shall initiate community networks which assign environmental prescriptions to our consumers. And we’ll continue listening to nature. After all, she’s the boss.


THIS IS HOW MUCH PLASTIC YOU

WASTE EVERY YEAR


The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.  

It’s a small step for you, and a significant leap for the planet.


CALCULATE YOUR FOOT PRINT

ABOUT REPURPOSE GLOBAL


rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.

To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.

LEARN MORE

WE’D LOVE TO WORK WITH YOU

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