OUR FOUNDERS
Just like our plant-based products, the Medicine Box team possesses an entourage effect of skills, talents and life experiences that is greater than the sum of its parts.
Uniting them all is a deep conviction that nature, wellness and the lifestyle decisions which unify both can nourish and heal both body and soul.
Raised in New Hampshire, Brian Chaplin exhibited a love for nature and a penchant for entrepreneurialism during his childhood years.
Later on in life, gripped by life-threatening addictions to drugs and alcohol, he turned to both his twin childhood passions and his mastery of craft cannabis to develop a new solution for himself and others. From this, he constructed the foundation of Medicine Box.
Moving to North Lake Tahoe after graduating from college in 2002, Brian fell into the medical cannabis trade, graduating from underground indoor cultivation techniques to sustainable, permaculture outdoor designs.
Brian’s professional growth corresponded with a shift towards sobriety, culminating in his enrollment into the worldwide 12-step community in 2012. Recognizing that cannabis needed to shed its outlaw excesses and rediscover its roots as a regionally produced, open-source/fair-trade agricultural tradition, Brian premiered Medicine Box in 2016.
His rustic, homemade creations have earned Chaplin and his company mentions in Rolling Stone, DOPE Magazine, HIGH TIMES, MG Retailer and Green Entrepreneur for their integration of classical herbalism with whole-plant cannabis extraction techniques.
He has participated in the Conscious Company Leadership Forum and served as a featured panelist for Cannabliss Retreats in 2018. When he’s not building out the future foundations of the homegrown, independent cannabis industry, he also skis, sleeps, hikes and meditates by the shores of North Lake Tahoe, CA.
But if you were to ask him, he’d only say. “I am not a teacher; I am only a student.” Fair enough, but the lessons he taught us about cannabis, plant medicine, and nature are ones Medicine Box will continue to spread as far and wide as we possibly can.
ITS HYBRID ROOTS
In 2016, Mind’s Eye parent company Medicine Box was founded upon the heartfelt desire of its CEO Brian Chaplin to replace the synthetic pharmaceuticals in everyone’s medicine cabinet with plant-based alternatives. Initially starting off as a California-based entity, it went national in 2020 with its First Cabinet (1CaB) Healing Suite of Botanical Formulations: the prize-winning sleep promoter Equanimity, the gut health formula Happy Belly and the plant medicine energy booster Vital Recovery. Yet all along, a rumbling was emerging from underground…
The Spores Germinate
Inspired by a growing body of evidence on the untapped potential of mushrooms and psychedelics to heal our bodies and minds, Medicine Box began to explore new formulations, merging (non psychedelic) mushrooms with herbs for a brand-new, mentally-based entourage effect. The result is Mind’s Eye Harmonize, which blends six adaptogenic mushrooms like chaga, turkey tail and lion’s mane along with five plant allies, including turmeric, holy basil and bacopa, rounded off with two essential nutrients, magnesium threonate and niacin. After Brian successfully tested out his formulation on the test subjects (i.e. residents) of the most beautiful natural laboratory on earth, North Lake Tahoe/Nevada County, CA, Medicine Box released Mind’s Eye Harmonize out into the wild.
Whether you’re looking to level-up the effects of a microdosing protocol, supplementing your meditation routine or looking to turbocharge your imagination at work, we invite you to open up your Mind’s Eye to new possibilities.